Apple recently cut ties with it’s design partner whose been designing tablet computers and other products for Apple in the last decade, 50 employee firm SurfaceInk, The conflict arose when SurfaceInk launhced a tablet PC at a industry trade show, claiming it only wanted to creative and technological abilities to future clients, and claims it had no plans to launch a rival tablet PC of it’s own.
Apple saw otherwise and was quick to cut ties and find a new design partner, meanwhile SurfaceInk is reflective of it’s decision to make such moves.
It’s unclear what the real motives behind SurfaceInk decisions to go into the trade show, it was obviously a well thought out decision, they haven’t considered how Apple may react to this. Apple is a huge partner and it’s difficult to ascertain at this point whether this will affect SurfaceInk postively or negatively, on the one had they’ve lost a huge client, on the other hand this may free their shackles to work with smaller and more innovative clients.
Related posts:
No comments yet.
Leave a comment